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Curated by FMC, written in FMC's own voice — every story credited and linked back to where it actually happened.
Showing stories tagged "campaign" — clear filter
Gwyneth Paltrow and Chris Martin's daughter walked Chemena Kamali's spring 2027 Chloé show, marking her runway debut. The appearance follows prior campaign work for Chloé and Self-Portrait, adding her to fashion's growing roster of famous second-generation talent.
Roberto Cavalli has tapped 'The Shards' actor Hayes Warner as the face of its Fall 2026 campaign. The shoot was staged in Los Angeles by photographer and creative director Indiana Piorek.
Brazilian photographer Rafael Pavarotti, known for work with Beyoncé, Rihanna, Chanel and Dior, will showcase his fashion imagery at the Musée des Arts Décoratifs through May 2027. The exhibition marks a milestone for a creative whose lens has shaped campaigns across music and luxury fashion.
Saint Laurent's Spring 2027 presentation pulled a star-studded front row including Rosé and Hailey Bieber, even as speculation swirls around creative director Anthony Vaccarello's future at the house. Model Jerry Hall also reflected on her history with the brand, recalling shooting the original Opium campaign with Yves Saint Laurent himself.
Ralph Lauren has unveiled its 2026 Pink Pony campaign, 'The Power of Us,' spotlighting cancer survivors' stories alongside a curated product collection. Proceeds from the collection will support cancer charities worldwide.
Lululemon's new campaign features Chris Lee alongside Lewis Hamilton, spotlighting lightweight, weather-protective outerwear. The push ties the brand's fall line to a purpose-driven message around movement.
Katseye member Yoonchae makes her modeling debut fronting Aritzia's latest campaign, posing in the brand's iconic Super Puff jacket. The pairing marks a notable crossover moment between K-pop stardom and fashion brand work.
BLACKPINK's JISOO stars in Salomon's debut global campaign as the brand's ambassador, modeling an updated version of the XT franchise built for all weather conditions. The campaign marks a high-profile crossover between K-pop stardom and outdoor performance fashion.
Reebok enlists actor Belmont Cameli to front its Fall Classics campaign, showcasing the Workout Plus and Club C 85 Vintage sneakers. The move follows Reebok's recent signing of Hilary Duff as brand ambassador, signaling a push toward celebrity-driven brand visibility.
Salomon has tapped Jisoo for a new campaign aimed at extending the brand's fashion-favorite sneaker into winter wear. The move reinforces Salomon's positioning as a crossover streetwear staple beyond its outdoor roots.
Jisoo stars in Salomon's new winter collection campaign, marking her debut as the French sports brand's global ambassador. The Blackpink member is featured wearing pieces from the line, tying K-pop star power to outdoor and sportswear branding.
Michael Kors has launched two fall campaigns fronted by Chinese ambassador Meng Ziyi and global brand ambassador JC-T. Both were shot by photographer Nick Yang in London, marking a fresh push into key markets through high-profile brand ambassadors.
Burberry marks its anniversary with a worldwide campaign shot in London, New York, Seoul and Shanghai, featuring 10 signature coat and puffer styles. The cast draws on the brand's community, including Lila Moss, Ruthie Rogers and Pat Cleveland.
Kate Moss teams up with Hunter to mark the brand's 170th anniversary, revisiting the festival-boot moment she made iconic at Glastonbury in 2005. The collaboration underscores how her early 2000s style continues to shape brand storytelling today.
HEYDUDE hosted a pop-up hybrid co-working space at 180 The Strand to launch its newest collection, blending retail with lifestyle activation. The campaign targets an always-moving audience, pairing product with an experiential venue tie-in.
Model Vivian Wilson stars in jewelry brand Awe Inspired's fall campaign, reimagining history's most scrutinized mythological women through crimson veils and Victorian-inspired pieces. The role follows her recent turn in Desigual's anti-AI campaign, marking another notable brand booking for the model.
Chanel has tapped singer Gracie Abrams as the new face of its Coco Mademoiselle fragrance, unveiling the partnership with a Paris party. The celebration featured dancers and tarot card readers, marking a high-profile brand activation for the campaign launch.
Teyana Taylor stars in Calvin Klein's latest campaign, bringing her signature dance-driven energy to the brand. She opens up about fulfilling a longtime dream and styling the shoot entirely on her own terms.
Calvin Klein is rolling out its new 'Perfectly Fit' bra line, fronted by Teyana Taylor for the fall underwear campaign launching Tuesday. The campaign marks another high-profile brand-talent pairing for the label's intimates business.
