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Curated by FMC, written in FMC's own voice — every story credited and linked back to where it actually happened.
Showing stories tagged "campaign" — clear filter
Net-a-Porter is reimagining its 2026 holiday campaign as a collective design effort, partnering with 42 brands on an exclusive capsule collection. The capsule launches Monday, marking a first-of-its-kind collaborative push for the e-tailer.
Kurt Geiger unveils a London-set holiday campaign built around a Paddington-themed collection, fronted by model Georgia May Jagger. The festive push leans into seasonal brand storytelling with star power to drive visibility.
The Duchess of Sussex models two looks for her brand As Ever's holiday campaign, including an ivory party dress and a key fall color. The campaign positions Markle as the face and talent behind her own lifestyle label's seasonal push.
Daniela Avanzini of KATSEYE has been named the face of Lounge's new campaign, bringing a music-to-fashion crossover to the brand's latest push. She spoke with Cosmopolitan about the shoot and her personal style picks, offering a look at the campaign ahead of its full rollout.
Jared Jewelers is repositioning itself around 'approachable luxury,' launching a warm, emotionally driven holiday campaign. The brand also unveiled a prototype store design meant to shape its retail experience going forward.
Fay Archive extended its ongoing travel campaign to Seattle, Beacon Rock and Hood River, showcasing its new collection on local workers in everyday settings. The approach continues the brand's strategy of grounding product storytelling in real-life, regional contexts.
Vans is launching a holiday collection that adds sequins, plaid and cozy textures to its signature sneaker silhouettes. The drop coincides with the brand's new 'Meet The Vans' holiday campaign.
Moncler's latest Re/Icons collection enlists a star-studded trio — Cher, Grace Jones, and JENNIE — to front its alpine-luxury push. The campaign doubles down on celebrity wattage to reinforce the brand's icon-driven positioning.
Ferragamo taps Kris Jenner to lead its holiday campaign, casting her as the matriarch of a family-themed story. The campaign lands alongside other notable seasonal brand efforts this year.
Belgian DJ and producer Charlotte de Witte is the new global face of G-STAR, starring in its 'Own the Arc' campaign. The spot features her scaling the Arc de Triomphe, blending denim branding with club culture credibility.
Vans has tapped musician SZA to lead a new campaign alongside Zion Wright, Caylee Blosenski, Isabella Carr and her niece Savannah Rowe. The push comes ahead of SZA's upcoming first collection with the brand, marking a notable crossover between music and footwear branding.
Cher discusses her new Moncler campaign and decades as a style icon, reflecting on red-carpet moments and her collaborations with designer Bob Mackie. She also teases whether new music might be coming.
The K-pop star and fashion fixture becomes the latest face of Moncler's Re/Icons campaign. The move underscores Moncler's continued push to pair global music talent with its brand storytelling.
Woolmark's new campaign pairs wool's performance credentials with fresh Ipsos research showing consumers across five markets prefer natural fibers in the AI era. The brand positions sheep and wool as a counterpoint to synthetic and digital fatigue.
Julia Fox stars in Betsey Johnson's Fall 2026 campaign, showcasing party-ready looks while directing support to Rosebud's Reading Collective. The nonprofit, founded by Fox, serves women incarcerated at Rikers Island through reading and writing programs.
Ferragamo's Holiday 2026 campaign, 'The Joy of Loving,' stars Kris Jenner alongside real families including the Womack Sisters. The Italian luxury house builds its seasonal push around authentic family moments rather than traditional model casting.
Singer and actor Becky G has been named the new face of Guess Jeans, headlining a denim campaign with a Y2K-inspired aesthetic for the L.A.-based brand. The partnership blends music-world crossover appeal with Guess's fashion positioning, a notable brand-talent pairing worth tracking.
Saks Fifth Avenue's new holiday campaign puts a playful spin on gift shopping, built around its iconic Manhattan flagship store. The effort aims to capture a sense of discovery for shoppers during the season.
Streetwear label thisisneverthat unveils its FW26 campaign with an unconventional approach: no human models, just the clothes presented on their own terms. The brand bets that strong product design can carry a campaign's personality without a face attached.
London-based label COS has unveiled its Autumn/Winter 2026 campaign, fronted by model Awar Odhiang. The launch arrives alongside a broader roundup of the week's fashion industry news.
Guess Inc.'s chief new business development officer Nicolai Marciano discusses the brand's latest campaign and its newly named ambassador. Son of co-founder Paul Marciano, he has spent 13 years shaping the company's direction.
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Dr. Martens taps actress and style icon Chloë Sevigny for its latest brand campaign, centered on individuality and self-expression. The push asks consumers what drives their personal 'bounce,' aligning the footwear brand with a celebrity-led identity statement.
Between campaigns for Calvin Klein and Coach, model River Klein's personal wardrobe leans into a lived-in '90s aesthetic built around Hysteric Glamour tees and statement designer bags. Her off-duty style offers a glimpse into how working models shape a personal brand beyond the runway.
Denim brand Frame has partnered with the Ritz Paris to launch a campaign starring Charlotte Lawrence, framed as a cinematic diary of her day-to-night journey through the hotel and the city. The collaboration blends fashion and luxury hospitality branding in a single narrative format.
Dazed and Salomon have released a limited-edition zine tied to JISOO's In The Open campaign. In it, she talks about winter in South Korea, her go-to spots in Seoul, and how she stays energized through the colder season.
Nike is rolling out a new operating model called Pace, designed to speed up how quickly new footwear innovations reach market. The move intensifies the ongoing innovation rivalry between Nike and Adidas, a dynamic that shapes brand partnerships and campaigns across fashion and sports marketing.
Detroit watchmaker Shinola is introducing its new Duck Automatic timepiece with a campaign fronted by Kareem Rahma, Tefi Pessoa, Nems and Benton McClintock. The casting leans into online creator culture, signaling the brand's push to connect with digitally native audiences.
Dior's new Cruise campaign was shot at the Los Angeles County Museum of Art, pairing fashion with fine art including Monet's "Water Lilies." The lineup brings together Jennifer Lawrence, Greta Lee, Taylor Russell and Drew Starkey as the faces of the collection.
Donna Karan marked photographer Mert Alas' return to its campaign with a Paris celebration featuring models Carla Bruni and Karen Elson. Archive looks from the brand's history were on display, underscoring the heritage angle of the relaunch.
Easy Spirit has launched its annual Move for Pink campaign, committing a minimum $25,000 donation to breast cancer research through its Shoes for a Cure partnership. The initiative continues the footwear brand's recurring cause-marketing effort tied to breast cancer awareness.
