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Curated by FMC, written in FMC's own voice — every story credited and linked back to where it actually happened.
Showing stories tagged "creator" — clear filter
Content creator and 'Earle Meets World' star Ashtin Earle has signed with IMG Models at age 23. She brings a portfolio that already includes collaborations with Gucci, Calvin Klein and Juicy Couture, blending influencer reach with modeling credentials.
A new wave of student influencers is capitalizing on global fascination with American college life, building audiences and income while still in school. Their rise signals a growing pipeline of young talent entering the creator economy straight from campus.
Inspired Capital, an early investor in creator-commerce platform ShopMy, has closed a new $450 million fund. The firm is betting on creators and AI as forces reshaping how retail and shopping work.
Designer Yui Chen won the 41st Hyères Fashion Festival, marking the first edition led by new president Valérie Duport and director Hugo Lucchino. The incoming leadership is redirecting resources toward young creators while working to secure the institution's long-term stability.
Wedding-related content has surged to prominence across influencer culture, raising questions about the commercial forces and brand partnerships driving the trend. The shift signals how niche lifestyle verticals can reshape creator strategy and sponsorship opportunities.
Tyler, the Creator's partnership with Converse continues with four new colorways of the Pro Leather sneaker silhouette. The drop builds on the musician-designer's ongoing footwear collaboration with the brand.
British content creator Chiara King has partnered with the creative team behind 'The Blair Witch Project' on a documentary-style thriller exploring the risks of living life online. The project dives into the darker realities behind influencer culture, blending genre filmmaking with commentary on digital fame.
DeMellier is launching an 'Icons' collection that puts five content creators' personal spins on its hero handbag styles. The collection gets an exclusive early shopping window before wider release, blending brand strategy with influencer-driven product design.
Nigerian creator Rachel Ojuromi built a following with viral outfit videos across Lagos, turning her everyday style into a signature. That visibility caught Chanel's attention, landing her a spot walking the brand's spring 2027 show in Paris.
Detroit watchmaker Shinola is introducing its new Duck Automatic timepiece with a campaign fronted by Kareem Rahma, Tefi Pessoa, Nems and Benton McClintock. The casting leans into online creator culture, signaling the brand's push to connect with digitally native audiences.
Shark Beauty has partnered with influencer Claudia Sulewski on the Celestial Skies Collection, a limited-edition line reimagining four of the brand's bestselling skin and styling devices. The collaboration underscores the growing power of creator-led product launches in the beauty device space.
The Only Agency has acquired The Blogger Agent, adding a creator roster with a combined social following of over 100 million to its global talent business. The deal signals continued consolidation in the influencer management space as agencies race to scale creator representation.
Nearly 40 years after the NBC sitcom ended, a new generation of Black creators is reviving 'A Different World' for Netflix. Series veterans Susan Fales-Hill and Debbie Allen are involved in bringing Hillman College back to screens.
