Models
Ashtin Earle Joins IMG Models' Roster
Content creator and 'Earle Meets World' star Ashtin Earle has signed with IMG Models at age 23. She brings a portfolio that already includes collaborations with Gucci, Calvin Klein and Juicy Couture, blending influencer reach with modeling credentials.
Influencers
Looksmaxxing Influencer Braden Peters Pleads Not Guilty to Rape Charges
Influencer Braden Peters, known online as Clavicular, entered a not guilty plea to rape charges at his arraignment Thursday. He posted $10,000 bail and surrendered his passport as conditions of release.
Brands
Gymshark Taps Megan Thee Stallion as Activewear Brand Scales Women's Category Globally
UK activewear label Gymshark is revealing strong global growth in its women's category alongside details of its first-ever celebrity partnership, with Megan Thee Stallion. The brand shared exclusive data on the category's momentum as it pushes further into mainstream fashion and influencer territory.
Influencers
Campus Creators: College Students Turn Influencing Into a Career
A new wave of student influencers is capitalizing on global fascination with American college life, building audiences and income while still in school. Their rise signals a growing pipeline of young talent entering the creator economy straight from campus.
Influencers
Singer Jack Avery Testifies Against Influencer Ex in Alleged Murder-Plot Case
Musician Jack Avery took the stand in the trial of former girlfriend and influencer Gabbie Gonzalez, accused of plotting his death via the dark web. Testimony described her panic after an FBI raid, including plans to flee the country and fears over what investigators would find on her phone.
Influencers
Emma Chamberlain Brings Old Hollywood Glamour to Academy Museum Gala
Influencer Emma Chamberlain unveiled a classic Hollywood-inspired look for the 2026 Academy Museum Gala, with an after-party planned at the Chateau Marmont. The look and event tie together fashion, influencer culture and LA's film-world social scene.
Influencers
Wedding Content Becomes Influencer Culture's Dominant Genre
Wedding-related content has surged to prominence across influencer culture, raising questions about the commercial forces and brand partnerships driving the trend. The shift signals how niche lifestyle verticals can reshape creator strategy and sponsorship opportunities.
Influencers
Chiara King Fronts Thriller Exposing the Dark Side of Influencer Life
British content creator Chiara King has partnered with the creative team behind 'The Blair Witch Project' on a documentary-style thriller exploring the risks of living life online. The project dives into the darker realities behind influencer culture, blending genre filmmaking with commentary on digital fame.
Influencers
Who Owns the Front Row Now: Fashion Month's New Power Seating
Vogue tracked 35 shows across New York, London, Milan and Paris to map who's actually sitting front row this season. The lineup blends celebrities and influencers, signaling how much seating charts now reflect digital reach as much as star power.
Brands
DeMellier Taps Five Creators to Reinterpret Its Bestselling Bags
DeMellier is launching an 'Icons' collection that puts five content creators' personal spins on its hero handbag styles. The collection gets an exclusive early shopping window before wider release, blending brand strategy with influencer-driven product design.
Influencers
Addison Rae's Red Carpet Evolution Shows Influencer-to-Fashion Crossover
Addison Rae's style journey from TikTok star to red carpet regular highlights how influencers are increasingly embraced by high fashion. Her evolving looks signal the growing crossover between social media fame and the fashion industry's mainstream stages.
Nightlife
Christy Cham Transforms Sunset Strip Venue for Body Shop Party
Designer Christy Cham hosted a takeover at a Sunset Strip venue, drawing a cross-industry crowd including model Jasmine Tookes, musician Kaytranada, influencer Alix Earle and singer Omar Apollo. The event underscores how fashion, music and influencer circles continue to converge at high-profile nightlife activations.
Brands
Djerf Avenue Opens Debut NYC Retail Store
Matilda Djerf, the Scandinavian influencer and founder of Djerf Avenue, has opened her brand's first permanent retail location in downtown New York. The move marks a major step from digital-first influencer brand to physical retail presence in a key U.S. market.
Influencers
Shark Beauty Taps Claudia Sulewski for Celestial Skies Capsule Collection
Shark Beauty has partnered with influencer Claudia Sulewski on the Celestial Skies Collection, a limited-edition line reimagining four of the brand's bestselling skin and styling devices. The collaboration underscores the growing power of creator-led product launches in the beauty device space.
Influencers
The Only Agency Expands Creator Roster With Blogger Agent Acquisition
The Only Agency has acquired The Blogger Agent, adding a creator roster with a combined social following of over 100 million to its global talent business. The deal signals continued consolidation in the influencer management space as agencies race to scale creator representation.