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Brands
TikTok Shop Data Reveals Fastest-Growing U.S. Footwear Sellers
New rankings show Crocs, HeyDude and QVC leading U.S. TikTok shoe shops over the past 12 months. A heritage boot brand and a Chinese sneaker label also posted standout growth on the platform's social commerce channel.
Influencers
Addison Rae's Red Carpet Evolution Shows Influencer-to-Fashion Crossover
Addison Rae's style journey from TikTok star to red carpet regular highlights how influencers are increasingly embraced by high fashion. Her evolving looks signal the growing crossover between social media fame and the fashion industry's mainstream stages.
Influencers
TikTok Star and ALS Advocate Brooke Eby Dies at 37
Brooke Eby, known for her outspoken TikTok advocacy around ALS awareness, has died at age 37. Friends, family and followers are remembering her as one of the defining voices in bringing visibility to the disease through social content.